Badoo, which was developed for the internet user looking to meet friends or potential dates, has quickly taken up residence among thousands of computer screens and mobile devices.The online chat, dating, and social network launched in Central London’s posh community of Soho in November 2006 and boasts over 200 million users worldwide in over 190 countries.Bumble, it alleges, “copied Tinder’s world-changing, card-swipe-based, mutual opt-in premise,” among other accusations related to similarities between the two apps’ designs. (To complicate things, it seems that Badoo is exploring a sale, and Tinder’s owner has tried to buy Bumble, but so far these two have yet to make a match.) To be very clear, Badoo denies that today’s announcement is connected in any way with the lawsuits’ focus on swiping.
In its place, the company says it is rolling out a new feature called Badoo Live — live video broadcasts to help people show off their personalities on the platform in a more authentic way, after its users said they were losing interest in swiping.
“Badoo is all about real dates, not just matches or swiping; we want to get our users offline and face-to-face,” Badoo’s CEO and founder Andrey Andreev said to Tech Crunch in a statement.
Users will be able to send messages during a live session, which appears to work on a principle similar to Facebook Live, where people can catch widely broadcast streams as they happen, or watch them in playback mode.
In testing currently, the feature will be rolled out this summer.
The swiping gesture is a common one in the mobile world, where people rely on quick and imprecise movements to send commands to apps and interact with their small screens with a minimum of fuss.
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